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AMBIANCE
Lively LoungeHOURS
Mon.-Sat.: 7:00am-12:00am; Sun.: 8:00am-11:00pmRESERVATIONS
Not necessaryDOOR POLICY
NonePRICE (COCKTAILS)
GBP 10.50YEAR OPENED
2004SIGNATURE DRINK
Cocktails and wineBAR
Yes - long zinc barFOOD SERVED?
Yes - afternoon tea and tapas, bar snacks like burgers and sandwichesNOISE
Medium - lively buzzOUTDOOR SPACE
NoPRIVATE ROOM AVAILABLE?
Yes - separate secluded section from main dining areaTUBE
Tottenham Court Road; Piccadilly Circus

VIBE
Buzzing with lively chatter, patrons run the gamut from hotel guests to professionals having a work drink to Londoners having a spot of tea in a modern space. The bar is attached to the hotel’s restaurant and is just off the lobby.
WHAT WE WOULD WEAR
Smart casual; business attire
GO HERE WITH
Friend; colleague; out-of-towners
CROWD
Despite the range of patron-types, everyone is polished, be it in a casual or more business formal manner.
WHY WE LIKE IT
Bright, lively venue for a nibble or a drink
WHAT WE WOULD CHANGE
The bar's a bit narrow, especially when crowded, so a little more space would be nice. Can feel like a restaurant bar, rather than its own unique entity.
GOOD TO KNOW
Name comes from history of its location: The Soho Hotel stands on the site of a former car park’s petrol pumps.
CLOSEST COMPS
Long Bar (London)
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