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    London

    PRINCI

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    2586
    Princi
    Restaurant
    7
    Local Gems

    Princi

    135 Wardour St. (Soho)

    London

    (44) 020-7478-8888 | www.princi.co.uk

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    • CUISINE

      Italian Bakery
    • HOURS

      Mon.-Sat.: 7:00am-12:00am; Sun.: 9:00am-10:00pm
    • BEST FOR

      Lunch; quick bite; takeaway; light breakfast
    • RESERVATIONS

      Not accepted
    • BAR

      No
    • YEAR OPENED

      2008
    • PRICE

      Appetizer: GBP 3-5; Entree: GBP 4-10
    • NOISE

      Loud
    • FAMOUS PLATES

      Olive bread; pizzas; desserts and pastries
    • DRINKS AND WINE

      Small selection of wine; tea; Italian coffee
    • # OF SEATS

      25-5-
    • OUTDOOR DINING?

      No
    • PRIVATE ROOM AVAILABLE?

      No
    • TUBE

      Piccadilly Circus; Tottenham Court Road; Leicester Square
    markhillary

    VIBE

    Charming chaos. This London outpost of celeb Milanese baker Rocco Princi’s eponymous boutique chain has been swarmed with hungry crowds from day one. Radiating warm earth tones, the space is wrapped in rosy tiles and lit with cozy glowing lamps, and the combined effect seems to be sufficiently soothing to keep the jockeying customers smiling as they queue out the door or search out seats at the long communal tables. Wide glass counters display the mouthwatering baked treats, which range from hearty boules to delicate patisserie, and a further menu of offerings like pizzas and sandwiches is also available. Light breakfast (bread, pastries, coffee) is served in the morning. Counter service only.

    CROWD

    It’s quite varied–everyone from office workers and tourists to cool twentysomethings and nannies with hungry charges passes through.

    WHAT WE WOULD WEAR

    Anything from jeans and t-shirt upward–it’s casual.

    GO HERE WITH

    Friends; colleagues

    WHY WE LIKE IT

    Great for a yummy quick bite–it may be crowded and chaotic, but Princi never fails to deliver good eats.

    WHAT WE WOULD CHANGE

    We’d add more seating and create a more organized counter system.

    GOOD TO KNOW

    Cash only! Also, make sure you get in the right queue: there are separate registers for drinks, sweets, and savories. A tidbit for those into restaurant genealogy: Princi has been brought to town with the help of celeb restaurateur Alan Yau (of Hakkasan and Busaba Eathai renown).

    OTHER LOCATIONS

    Milan

    CLOSEST COMPS

    Daylesford Organic (London); Ottolenghi (London)

    Read more about Princi in The Diary


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    All information within this website was checked for accuracy at the time of publication. But since the world moves quickly, things may have changed. Pardon us for any errors as we strive to give you the most up-to-the-minute details!