VIBE

Ever since Mayfair was developed in the 18th century, this stretch of road has been a go-to spot for the rich-and-famous set. Originally known for its exclusive antique and art dealers, these days it’s international luxury retailers and design houses (think powerhouses like Chanel, Gucci, and Burberry along with trendier elements like Mulberry, D&G, and Miu Miu) that keep the well-heeled crowds coming.

USE A PURCHASE FROM HERE FOR

Luxury wedding or housewarming gifts; posh outfits

WHY WE LIKE IT

It’s a British classic: ever stylish and sophisticated, but never taken in by passing fads or trends. A great place to come if you’re looking for high-end luxury from famous labels.

GOOD TO KNOW

Although it’s technically divided into "Old Bond Street" and "New Bond Street," Londoners generally don’t make the distinction. (The names refer to a 1740's extension of the street, so don’t mistake "New Bond Street" for an up-and-coming twin of "Old Bond Street"; they’ve both been around for centuries.)

CLOSEST COMPS

Bruton Street (London)

Read more about Bond Street in The Diary

Click here for our full-form mobile travel guide, The Purple Passport to London