VIBE

Started as an itsy-bitsy Molton Street boutique in the 1970s, Browns, which now spreads over five converted and separate Mayfair townhouses, is one of London’s most important fashion destinations. Ever up-to-date, they’re known for pulling together creative displays from the hottest runway shows. The staff knows their stuff, and they’ve got a remarkably unpretentious groove on for such a couture hotspot. No loud music or chaos in this tranquil collection of shops.

USE A PURCHASE FROM HERE FOR

A night out or special occasion outfit

WHY WE LIKE IT

The well-focused selection of designer duds. If you’re looking for something specific, they’ll probably have it, and if you’re looking for new ideas, their creative picks from the season’s top collections are a good place to start.

GOOD TO KNOW

The latest addition to the Browns empire, Browns Shoes, stocks top brands like Louboutin–definitely worth checking out if you’re planning on splurging on gorgeous footwear. If you’re in the market for something more cutting edge, Browns Focus (across the street from the original Browns shop) stocks younger, more daring designs. Don’t be shy to book an appointment with a stylist or personal shopper.

OTHER LOCATIONS

Brook St. (London); Sloane Street (London); Browns Focus (London); Browns Labels for Less (London); Browns Men (London); Browns Brides (London)

CLOSEST COMPS

Dover Street Market (London); Matches (London)

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