VIBE

Sophisticated shopping street. Located in London’s most exclusive shopping district, Bruton Street is a quieter, hipper neighbor of the much-storied Bond Street. While Bond Street is known for its multitude of Royal Warrant holders (suppliers to the royal family), trendier Bruton Street houses younger, edgier designers (Stella McCartney, Matthew Williamson, Diane von Furstenberg, and Juicy Couture among them) and cool, current restaurants like The Square.

USE A PURCHASE FROM HERE FOR

Gifts; wardrobe enhancement

WHY WE LIKE IT

British and international fashion favorites located within a couple short blocks. The spaces themselves are worth a gander (especially don’t miss the plush indoor tropical trees in Matthew Williamson and the transparent glass-like room at Stella McCartney).

GOOD TO KNOW

Bruton Street intersects with Bond Street (close to the spot where it changes from “New Bond Street” to “Old Bond Street”)–it’s definitely worth trying to hit both in the same shopping trip.

CLOSEST COMPS

Marylebone (London); Bond Street (London)

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