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Great Marlborough St. (Soho)
(44) 020-7734-1234 | www.liberty.co.uk
MERCHANDISEFurniture; homewares; fashion; accessories
STYLEMix of classic and avant-garde
HOURS/TIMESMon.-Sat.: 10:00am-9:00pm; Sun.: 12:00pm-6:00pm
PRICE (DRESSES; FURNITURE)GBP 150-1500; GBP 600-6000
TUBEOxford Circus; Piccadilly Circus
When Liberty started in 1875, it was a quaint homewares shop selling exotic, handcrafted pieces that founder Arthur Liberty had sourced himself from around the globe. Though it’s grown exponentially from those early days, Liberty still retains its eclectic, cosmopolitan emporium feel, today being known for its rare and unique furnishings, its avant-garde fashions, and its quirky retro classics (like its iconic collection of art deco fabrics). The instantly-recognizable sprawling mock-Tudor façade (built at extravagant cost in the 1920s using timbers from two globetrotting ships) is an apt metaphor for the Liberty’s creative, over-the-top attitude. The well-heeled clientele range from genteel ladies to edgy fashionistas and eccentric collectors.
USE A PURCHASE FROM HERE FOR
Home décor or housewarming present; cutting-edge party outfit
WHY WE LIKE IT
Liberty specializes in extravagantly out-there luxuries–if you’re lucky, you can make some glorious (and glamorous) finds. We especially like the pleasingly retro fabrics and home accessories that they’ve revived from some of their original 1920s collections. We also like the high-end designer wear- great go-to for that perfect outfit. The building itself is the prettiest of the London department store experiences, both inside and out.
GOOD TO KNOW
They’ve got a cool collection of contemporary furniture on the fourth floor and a neat little oyster bar tucked away on the lower ground floor. Their imaginative Christmas window dressings are an institution–not to be missed if you’re in town for the holidays. Personal stylists and interior design services are available.
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