VIBE

Fashionista destination. Matches’ string of posh London boutiques stocks a fabulously edited collection of the latest runway styles. (Featured designers have included Diane von Furstenberg, Miu Miu, Celine, and Lanvin.) Known for their insider runway access and exclusive releases of must-have pieces, these boutiques are hopping with stylists trying to get their hands on the "it" item of the day. The service is friendly, savvy, and personal.

USE A PURCHASE FROM HERE FOR

Glam party-wear

WHY WE LIKE IT

They’ve got a huge range, so there’s generally something to suit everyone–this is a good one-stop-fashion-shop. Also, we like the friendly staff; they know their stuff and give great advice.

GOOD TO KNOW

If you dig private shopping, Matches has options galore, ranging from private late-night openings to in-home styling (they’ll even travel overseas to dress you in person!) and private fashion shows. Check out their website for more info. If, on the other hand, you’re looking for a more DIY version of the Matches experience, try Matches Spy (a cheaper outlet targeted at a younger clientele).

OTHER LOCATIONS

Marylebone (London); DVF store, Mayfair (London); Richmond (London); Wimbledon (London); Matches Spy, Notting Hill; Matches Mens, Notting Hill; DvF Notting Hill, Notting Hill

CLOSEST COMPS

Browns (London); Dover Street Market (London)

Click here for our full-form mobile travel guide, The Purple Passport to London