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30 Bruton St. (Mayfair)
(44) 020-7518-3100 | www.stellamccartney.com
MERCHANDISEClothing; shoes; accessories; fragrances
HOURS/TIMESMon.-Wed.: 10:00am-6:00pm; Thurs.: 10:00am-7:00pm; Sat.: 10:00am-6:00pm
TUBEGreen Park; Bond Street; Piccadilly Circus
The mod glossy black exteriors of Stella McCartney’s Bruton Street boutique suggest that this is just another "contemporary minimalist" (read: boring, hotel-lobby-esque) designer shop, so the comfortable, airy spaces inside are a delightful surprise. In a unique mash up of "cozy posh townhouse" and "quirky couture display," a series of intimate rooms with period details like original fireplaces and brickwork have been restored and reworked (we love the transparent courtyard room) to fit with displays of McCartney’s delicate designs. This all makes shopping here a very relaxed experience–more like browsing a friend’s (fab!) closet than a boutique.
USE A PURCHASE FROM HERE FOR
Ultra-chic office wear; party outfit
WHY WE LIKE IT
We love the comfy, unpretentious in-store atmosphere–it made us want to linger for hours. (And we totally dig Stella’s fashions, too.)
GOOD TO KNOW
As a high-profile vegetarian activist, McCartney ensures that all her designs are animal-free (no leather or fur), and she’s also been increasingly using green and organic materials in her collections. If you just can’t get enough of her designs, check out the lines she’s collaborated on with Adidas, H&M, Target, and Gap.
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