VIBE

Recently reinvented Topshop has transformed itself in under a decade from just another "meh" chain into a hotter-than-hot, practically couture brand. Featuring high-profile collaborations with designers like Kate Moss and Stella Vine, its designs are fabulously hip and painfully popular: everyone from teeny-boppers to 40-somethings want to get their hands on them. The five-story Oxford Street flagship hosts services that reflect the haute-high-street vibe, like nail and hair salons, a bespoke tailoring service, and one-hour delivery (by a cute boy on a Vespa no less!).

USE A PURCHASE FROM HERE FOR

Cute weekend duds; a low-key party dress

WHY WE LIKE IT

They’ve got a fun, funky sense of style that we like. And the low prices keep the experience jovial, too. We filled our suitcases with flirty sundresses.

GOOD TO KNOW

The Oxford Street location has personal style advisors available, in case you need someone to walk you through the mammoth collection. If you’re overwhelmed by the crowds on Oxford Street (they get 30,000+ visitors a day), check out the other London locations–they’re smaller (so less selection) but quieter (so less tussling with packs of fashion-mad tweens to get your hands on the right size or color). If your favorite boy wants Topshop-style duds, direct him to brother chain "Topman" (most are located next door to a Topshop).

OTHER LOCATIONS

UK; New York; 20+ countries

CLOSEST COMPS

Jack Wills (London)

Click here for our full-form mobile travel guide, The Purple Passport to London