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184 Portobello Rd. (Notting Hill)
(44) 020-7792-8690 | www.jackwills.com
MERCHANDISEClothing (men's and women's); accessories; homewares
HOURS/TIMESMon.-Fri.: 10:00am-6:00pm; Sat.: 9:30am-6:00pm; Sun.: 11:00am-5:00pm
PRICE (JEANS)GBP 50
Self-described ‘fabulously British university outfitters’ Jack Wills specializes in an edgy, boho version of English classics. Take, for example, their funked up navy and pink twist on the classic rugby stripe, or the retro hippie vibe they blend with a cutesy English cottage look to create fussy yet fun summer dresses. Trendy youngsters (tweens through twenty-somethings) pack in for the fashions and the ‘experience’–Jack Wills make suitably classic-yet-edgy recommendations on everything from books (Catcher in the Rye, On the Road) to music (a blend of contemporary indie and greatest hits like Dylan).
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WHY WE LIKE IT
It’s funkier than other ‘outfitters’ to the young and fun set (think Abercrombie and Fitch or J.Crew), and we like the English twist. Good spot to pick up cute weekend duds.
GOOD TO KNOW
If you just can’t get enough of the Jack Wills lifestyle, check out their ‘Unsigned’ concert series (playing at campuses around the country and featuring young indie talent), their sponsored parties, and their hopping online forums.
Chelsea (London); Covent Garden (London); Clapham (London); Richmond (London); Bath; Cambridge; Edinburgh; Exeter; Oxford; St. Andrews; York
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