VIBE

True to her design ethos, Nicole Farhi’s Bond Street flagship is simple and understated: pared down parquet floors and bright white walls are complemented only by her ever-classic designs. As her eminently wearable and flattering fashions are known for reaching beyond couture-insider circles, the clientele browsing her subtle pieces is more diverse than you might find elsewhere on Bond Street, though they remain a calm, well-behaved set.

USE A PURCHASE FROM HERE FOR

Wardrobe staples; office outfits; sophisticated evening wear

WHY WE LIKE IT

We dig Farhi’s simple styles and the unique twists she adds to fashion classics. This is a great spot for stocking up on elegant versions of basic wardrobe essentials, like sweaters and skirts.

GOOD TO KNOW

Tucked beneath the shop is Farhi’s first foray into food, a cute Mediterranean café called Nicole’s. If you dig her style (or eats), you might want to also check out 202 (her Notting Hill "lifestyle" shop/café), which carries highlights of her collection plus picks from her diffusion line, Farhi.

OTHER LOCATIONS

New York; Paris; Milan; Madrid; Nicole Farhi Home, Mayfair; 202, Notting Hill

CLOSEST COMPS

Stella McCartney (London)

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