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305 Spring St., nr. Hudson St. (SoHo)
New York, NY
(1) 212-620-5220 | www.swaylounge.com
HOURSThurs.-Mon.: 10:00pm-4:00am; Tue.-Wed.: private/special events only
RESERVATIONSHighly recommended to ensure entrance or a table; required for large parties
DOOR POLICYStrict, depending on crowds; no cover
PRICE (BASIC DRINK)USD 8+
BARYes - full bar serving cocktails and beer
PRIVATE ROOM AVAILABLE?Yes
SUBWAYSpring St. (C, E); Houston St. (1)
Getting past Sway’s velvet ropes can be a feat, but not as much as simply finding the place, given that it’s hidden behind a misleading neon sign reading “McGoverns Tavern”. Once inside, any assumptions based on the sign’s promised low-key pub atmosphere are instantly knocked aside by pumping DJ music and an exotic Moroccan vibe. While the front room bar and the oasis-like back room are slightly less energetic than the blazing dance floor, their plush North African décor and sultry lighting make them no less appealing.
WHAT WE WOULD WEAR
We’d go with a sexy nightclub number, be it a slinky black dressy or shimmery glam top, with killer heels and some dramatic makeup.
GO HERE WITH
A group of fun-loving friends
A sceney and eclectic mix of glammed-up Manhattanites.
WHY WE LIKE IT
As annoying at it is to get through, a tough door does mean those inside are the hot and hip of Manhattan’s party scene. And the gorgeous Moroccan décor is so atmospheric you almost forget that you are in NYC.
WHAT WE WOULD CHANGE
The bouncers are notorious for being difficult to persuade.
GOOD TO KNOW
The door is the most difficult between 1:00am and 2:00am, as that’s when the crowds show. The best time for a full-on good time is after 1:00am, though the place is open earlier for those interested in a more pared-down party.
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