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    New York

    MAGNOLIA BAKERY

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    Magnolia Bakery
    Restaurant
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    Local Gems

    Magnolia Bakery

    401 Bleecker St., nr. W. 11th St. (West Village)

    New York, NY

    (1) 212-462-2572 | www.magnoliabakery.com

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    • CUISINE

      Cupcake Bakery
    • HOURS

      Sun.-Thurs.: 9:00am-11:30pm; Fri.-Sat.: 9:00am-12:30am
    • BEST FOR

      Dessert; snack
    • RESERVATIONS

      No
    • BAR

      No
    • YEAR OPENED

      1996
    • PRICE (CUPCAKE)

      USD 3-3.50
    • NOISE

      Medium
    • FAMOUS PLATES

      Banana pudding; cupcakes; red velvet cake
    • DRINKS AND WINE

      None
    • # OF SEATS

      No
    • OUTDOOR DINING?

      No
    • PRIVATE ROOM AVAILABLE?

      No - private room only available at Columbus Ave. location
    • METRO

      Christopher St.-Sheridan Sq. (1); 14th St.-8th Ave. (A, C, E, L); 14th St.-7th Ave. (1, 2, 3)
    paranoidnotandroid

    VIBE

    As evidenced by its perpetually long queues, this tiny neighborhood-style bakery doles out some of the most prized desserts in the city. Within its white-walled and warmly lit interior, its glass-cased counter holds dozens of treats: cakes, tarts, puddings, fudge, and, of course, cupcakes galore. Each of the famous cupcakes is topped with an array of sugar and sprinkles and frosted with temptingly fluffy pastel icing. The quaint lacy curtains, checkered floors, and dainty displays seem to have been taken right out of a storybook country grandma’s kitchen. To curb in-store crowding, lines are formed outside and guests are let into the pint-sized shop in small groups.

    CROWD

    Sex and the City enthusiasts, tourists, and cupcake-craving locals.

    WHAT WE WOULD WEAR

    Very casual; anything goes here.

    GO HERE WITH

    Friends; small groups; yourself

    WHY WE LIKE IT

    This retro bakery looks and tastes like a grandmother’s kitchen–sweet, traditional, and full of love. We especially dig the seasonal treats available for holidays like Christmas and Easter, and we find that the box sets make great party favors or hostess gifts.

    WHAT WE WOULD CHANGE

    The lines. Because of its fame, this tiny shop gets overrun daily by the hordes of tourists and fans that make the trek to dine at Carrie Bradshaw's favorite bakery. We liked Magnolia better when it was a small shop in the Village. Something authentic is lost when this cute corner bakery has an outpost as far away as Dubai and many of its goods can be ordered and shipped online.

    GOOD TO KNOW

    Magnolia is probably best known for appearing in episodes of Sex and the City, stamping it a must-see destination for any diehard fan. You can beat the lines by calling in for delivery or learning how to bake your own treats by purchasing The Magnolia Bakery Cookbook: Old-Fashioned Recipes from New York's Sweetest Bakery, written by former Magnolia owners Allysa Torey and Jennifer Appel. Some treats, like cupcakes, brownies, and cookies, can be shipped (along with apparel and other assorted gifts). While people oohhh and ahhh over the cupcakes, we think that the banana pudding is the real winner here. Try it. Trust us.

    OTHER LOCATIONS

    Bloomingdale’s, Midtown East (New York); Rockefeller Center, Midtown West (New York); Grand Central Terminal, Midtown East (New York); Upper West Side (New York); Chicago; Los Angeles; Dubai

    CLOSEST COMPS

    Billy’s Bakery (New York); Crumbs Bake Shop (Malibu); Ladurée (Paris)


    Read more about Magnolia Bakery in The Diary


    Click here for our full-form mobile travel guide, The Purple Passport to New York City.

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    All information within this website was checked for accuracy at the time of publication. But since the world moves quickly, things may have changed. Pardon us for any errors as we strive to give you the most up-to-the-minute details!