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MERCHANDISE
Computers; iPods; iPhones; iPads; accessories for electronicsSTYLE
Trendy ElectronicsHOURS/TIMES
Daily: 24 hoursPRICE (IPAD; IPHONE; MACBOOK)
USD 500; USD 200-300; USD 1000-2500SUBWAY
5th Ave.-59th St. (N, Q, R); 57th St. (F); 59th St. (4, 5, 6)

VIBE
Apple’s sleek high-design computers and gadgets are the centerpiece of this mod underground boutique. Customers from all walks of life–from tourists to design junkies to computer wizards–crowd through the large street-level glass cube and down the slick glass stairway to the stylishly minimalist space to test the signature products.
USE A PURCHASE FROM HERE FOR
Work gear; nifty new tech toy
WHY WE LIKE IT
We love being able to test drive the products and quiz the über-helpful staff. Even if you’re not in the market for a new iPhone or laptop, it’s still fun to spend an hour or two playing around with the latest and greatest Apple gadgets.
GOOD TO KNOW
To avoid the peak crowds, come late night or in the wee hours—the store is much less busy after 10:00pm and just as fun. If you’re not sure how to use your newest Apple gizmo, make an appointment (through the website) to meet with one of the experts at their in-store Genius Bar–they can help with anything from how-to’s to repairs.
OTHER LOCATIONS
Various locations worldwide
CLOSEST COMPS
MoMA Design and Book Store (New York)
NEARBY
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All information within this website was checked for accuracy at the time of publication. But since the world moves quickly, things may have changed. Pardon us for any errors as we strive to give you the most up-to-the-minute details!
