VIBE

A widely popular and über-chic fashion boutique featuring a perfectly curated selection of styles. Ideal for shoppers craving up-to-the-minute designer pieces from all over the spectrum–smaller contemporary labels like Vince and Parker can be found next to bigger names like Helmut Lang, Diane von Furstenberg, and Missoni. One glance around tells the story of the latest fashion season trends, from labels to colors and fabrics. It's sort of like a younger, smaller, and girlier version of Barneys.

USE A PURCHASE FROM HERE FOR

Trendy basics; girls' night out (chic and sexy dresses are a specialty)

WHY WE LIKE IT

It’s a one-stop-shop for a perfectly on-point seasonal wardrobe, with a carefully chosen selection of luxury accessories. Since everything is in one place, from party attire to beachwear, there’s no need for trekking across the city to find what you need.

GOOD TO KNOW

Many serious shoppers come here to stock up on trendy, in-demand pieces, so be warned that must-have items or labels sometimes sell out quickly. However, if you’ve found something you love and it’s not available in your size, try the online store, which carries a larger stock and selection.

OTHER LOCATIONS

Flatiron (New York); Upper East Side (New York); Upper West Side (New York); Greenwich Village (New York); Meatpacking District (New York); Hamptons (New York); various locations across the US and Canada

CLOSEST COMPS

Scoop (New York); Lisa Kline (Los Angeles); Fred Segal (Los Angeles)

Click here for our full-form mobile travel guide, The Purple Passport to New York City.