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575 Broadway, nr. Prince St. (SoHo)
New York, NY
(1) 212-334-8888 | www.prada.com
MERCHANDISEAccessories; handbags; shoes; menswear; womenswear
HOURS/TIMESMon.-Sat.: 11:00am-8:00pm; Sun.: 12:00am-7:00pm
PRICE (SHOULDER BAG)USD 275-1,600
SUBWAYPrince St. (N, R); Broadway-Lafayette St. (B, D, F, M); Spring St. (6)
High art meets couture at this funky SoHo space (a former Guggenheim museum location), which was redesigned for Prada by starchitect Rem Koolhaas to incorporate a swooping wooden “wave”, a glass elevator, and mod cutting-edge materials. Fashionistas gaze at the “exhibits” of fashion on the high-ceilinged main floor or dart down below to browse the racks packed with Prada’s signature edgy pieces, while design heads ponder the meaning of the “wave” (many compare it to a skateboarding half pipe) and pay homage to Koolhaas.
USE A PURCHASE FROM HERE FOR
Making waves at a red carpet event; top-end, fashion-forward accessorizing
WHY WE LIKE IT
The ultimate designer store, because the space is as captivating as the fashions. A visit here is always an experience in the unexpected—from the gems you’ll find on the sale rack to funky exhibitions on the “wave.” The only thing we’d change in the store is that there should be more of it (yes, there may be 20,000+ square feet, but the racks can get pretty crammed on the basement level).
GOOD TO KNOW
Fifth Avenue (New York); Madison Avenue (New York); 57th Street (New York); various locations worldwide
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