VIBE

This sunny boutique seeks to cheer up the glummest of shopped-out souls with a cheeky selection of lingerie, fun swimwear, and a flirty dress collection. Aimed at a with-it, girl-about-town crowd, the collection (which is handpicked by owner Cindy Kahng) is sassy yet stylish–perfect for lighthearted outfit accents.

USE A PURCHASE FROM HERE FOR

Fun summer frock; sassy lingerie

WHY WE LIKE IT

Just stopping by puts a bounce in our step. The big windows and blond wood floors are already bright, and the mood just gets sunnier with the cheerful collection of flirty feminine fashions. This is where we come to stock up on fun summer duds or frilly undergarments.

GOOD TO KNOW

The clothing selection is quite small but offers fabulous, handpicked finds from designers like Deshabillé and Aryn K. The newly re-launched website, cutesy and colorful, is great for checking out new arrivals and in-stock labels before heading over for a browse. And if you really dig Azaleas' goodies, sign up for their cheeky newsletter “Panties + Vodka,” which is chock-a-block with info on the latest additions to their collection.

CLOSEST COMPS

Journelle (New York); La Petite Coquette (New York); Fifi Chachnil (Paris)

Click here for our full-form mobile travel guide, The Purple Passport to New York City.