VIBE

Given the innumerable designer boutiques, cute cafés, and trendy galleries lining its charming sett-paved streets today, it’s hard to believe that SoHo was once known as “Hell’s Hundred Acres.” But back in the 19th century, this was an area of sweatshops and gritty industrialism, which later withered even further into a crime-ridden wasteland. It wasn’t until the mid-20th century that adventurous artists began setting up their studios in the then-empty industrial spaces, giving the area its artsy-cool feel and kicking off the city’s love affair with lofts. These days, expect a well-heeled, creative-type crowd and clusters of savvy tourists to be wandering the pretty streets, browsing the boutiques, and lunching in the cafés.

USE A PURCHASE FROM HERE FOR

A funky gift; arty home accessory; chic new wardrobe addition

WHY WE LIKE IT

It’s a lovely area for café hopping and window shopping. Some of our favorite stops include Bloomingdale’s, Chanel, Calypso St. Barth, J. Crew, Kate Spade, Marc Jacobs, and Prada, among many others. Even if you’re just out for a stroll, the distinctive 19th century cast iron architecture (which can be found throughout the area, but is especially well preserved in the SoHo Cast Iron Historic District) makes for great scenery.

GOOD TO KNOW

The name SoHo refers to the area’s location in the city, “South of Houston Street.” (Not to be confused with NoHo, or the area North of Houston Street…) To escape the tourist-filled sidewalks, take a detour from Broadway and walk down one of the parallel side streets instead.

CLOSEST COMPS

Nolita (New York); Marylebone (London); Notting Hill (London); Saint-Germain-des-Prés (Paris)

Click here for our full-form mobile travel guide, The Purple Passport to New York City.