VIBE

If the intensity of sceney Worth Avenue is a bit much for you, make for the clutch of shops on nearby South County Road. With its classic Palm Beach architecture and eclectic selection of boutiques, gift shops, and posh restaurants, this is an excellent spot to shop your way through an afternoon. For up-to-date duds, check out Rapunzel’s Closet (trendy duds), C. Orrico (Lilly Pulitzer signature store and more), Shoe INN, Sequin (fun jewelry), or Astrokids (kidswear). Or, pick up a good read at Classic Bookshop (new titles, too), snag a new board from surf shop PB Boys Club, or buy your dog that bone he’s always wanted at Woof Gang Bakery. If all that shopping makes you hungry, luxury grocery Blue Provence has a great range of gourmet snacks, Hamburger Heaven features diner food, and posh dining hotspot Café L’Europe will nourish you with both fancy Euro eats and a hearty helping of the Palm Beach scene.

USE A PURCHASE FROM HERE FOR

Looking cool by the pool; a gift for a friend or a pet

WHY WE LIKE IT

There’s an interesting selection of boutiques–we love that you can pick up everything from swanky fashions to dog treats–and it’s more low-key than Worth Avenue.

GOOD TO KNOW

South County Road runs perpendicular to Worth Avenue, and they are walking distance from each other.

CLOSEST COMPS

Worth Avenue (Palm Beach)

Read more about South County Road in The Diary

Click here for our full-form mobile travel guide, The Purple Passport to Palm Beach