VIBE

This elegant Haussmanian avenue, sweeping from the Seine to the Champs-Élysées, offers some of Paris’s poshest shopping. Max out your credit card at design houses like Armani, Brioni, Bulgari, Hermès, and Kenzo before popping into Le Bar at the swanky Four Seasons Hotel George V Paris for sipping a pick-me-up cocktail and gazing at the well-dressed belle monde strolling past.

USE A PURCHASE FROM HERE FOR

A splurgy treat for yourself; swanky eveningwear; blending in at Le Bar

WHY WE LIKE IT

Even if we’re not in the mood to max out our credit cards (though…usually as soon as we spy this interesting mix of high fashion boutiques, we totally are…), a stroll down the avenue offers excellent window-shopping. We also adore the fact that it’s substantially less touristy than the nearby Champs.

GOOD TO KNOW

Avenue George V intersects with Avenue Montaigne and Avenue des Champs-Élysées to create the “golden triangle” of luxury retail in Paris.

CLOSEST COMPS

Rue St-Honoré (Paris); Avenue des Champs-Élysées (Paris); Madison Ave. (New York); Bond St. (London)

Click here for our full-form mobile travel guide, The Purple Passport to Paris