VIBE

Since it launched on the Riviera in the 1920s, this Provence-inspired, family-run fragrance house has been supplying France’s savviest citizens with delightfully uplifting perfumes and a stylish line of complementary accessories. The sunny tones of colorful Provence are infused in the scents, adding a fun edge to elegantly understated classic perfumes. The Paris flagship is housed in an impeccably restored Napoleonic mansion and offers a museum of perfumerie (complete with fascinating antique perfume-making equipment) alongside a welcoming boutique.

USE A PURCHASE FROM HERE FOR

A gift; a treat for yourself; home décor

WHY WE LIKE IT

The classic understated French style is great. It’s a go-to spot for stocking up on gifts (the delish perfumes come in suitcase-friendly sizes) and homewares (to give our pieds-à-terre a little Provençal flair).

GOOD TO KNOW

Fragonard runs two museums of perfume in Paris: one is located on Rue Scribe, and the other at the Théâtre des Capucines. Free guided tours of the museums are available Monday through Saturday from 9:00am-6:00pm and Sunday from 9:00am-5:00pm. Fragonard products are also available online from the website. A fun fact for brand aficionados: Fragonard is named after 19th century painter Jean-Honoré Fragonard, a famous resident of the Riviera town Grasse where the line was founded.

OTHER LOCATIONS

1st Arr. - St-Honoré (Paris); 1st Arr. - Carrousel du Louvre (Paris); 2nd Arr. (Paris); 4th Arr. - Le Marais (Paris); 7th Arr. - St. Germain (Paris); 18th Arr. - Montmartre (Paris); Grasse; Eze; St-Paul de Vence

CLOSEST COMPS

Annick Goutal (Paris); Penhaligon's (London); Bond No. 9 (New York)

Click here for our full-form mobile travel guide, The Purple Passport to Paris